Fashion Collection Launch
Category Mobile Application
Date July, 2014
Parx is a premium refreshing brand for the dynamic youths from the house of Raynond. Right from its inception in 1999, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for "beyond work" requirements. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.
Experiencious developed a very exclusive and innovative gaming App, on Apple IOS and Google Android platform, for Raymond to promote their new Autumn/Winter collection. One can create his own avatar by wearing the Parx’s new autumn/winter collection and participate in the game by logging into a Facebook account. The stunning visuals of the game had Parx branding which engaged the customer in the world of Raymond Parx.