Category Projection Mapping
Date March, 2015
Client Kinder Schoko-Bons
Italian chocolate and confectionery brand Ferrero seeks to position itself in the Indian chocolate market as a brand that satisfies the taste buds of all ages, not just kids.Riding on the success of its Kinder Joy, Ferrero has now expanded its portfolio in the premium chocolate market with the launch of its fifth product Kinder Schoko-Bons Crispy.
Experiences did the projection mapping on the product launch event at Chennai and Bengaluru. The projection mapping was joy for the eyes as it sweetly portrayed the wellness and richness of Schoko Bons. The event was graced by the top Executives of the company and industrial tycoons. The projection mapping demonstrated the premiumness of the brand and its deep root establishment in the Indian market.