POS Interactive Games
Category Augmented Reality
Date June, 2013
Client HotWheels
Hot wheels, the American multinational, is the first love of all the kids loving cars, racing and everything that is related to cars. Hotwheels cars were first introduced in the year 1968 and since then it has remained the favourit among the small kid.
Experiencious developed very interactive game for hot wheels using Augmented Reality. The gaming campaign included the kids in Hotwheels gaming products that will increase the Point of Sale for Hot wheels. The toddlers oriented game would make the kids relate themselves to the cars and racing. This would enhance the brand value of Hotwheels in the kids community. This Demo was made as proof of concept.