Experiencious

 

A-206 Rajlaxmi complex,
Old Padra Road,
Vadodara - 7

Store in Store Launch

Category Augmented Reality
Date February, 2015
Client Tata Astrum

Tata Astrum, the brand for HR Sheets & Coils from Tata Steel, is the new star in the manufacturing marquee that will redefine the norms of the market by virtue of its impeccable quality and best-in-class service offerings. Hot rolled coils and sheets have been the backbone of the infrastructure and the manufacturing sector for years now.

Challenge

TATA Astrum is growing at a pace and is taking the store – in – Store concept route. They came to Experiencious and presented the challenge of how uniquely can their store-in-store concept be launched.

Solution

Store – in – Store concept is quite prevalent in the market. TATA has taken the same model for their Astrum brand. Experiencious being the master of innovation and creative technology proposed the concept of Augmented Reality for TATA Astrum Store – in – Store launch. The launch event was held in Goa. Through the Augmented Reality, the person launching the store can be seen at the store virtually. Through Augmented Reality person launching the store can be virtually seen at the store. The graphics rich and visually stunning Augmented Reality is a great way of remotely launching the store-in-store of TATA Astrum.

Result

Through Augmented Reality, remote launching of store-in-store is possible. Without being present at the store physically, Executives at TATA Astrum can remotely launch their store – in – store at different parts of the country.

Thanks for watching!