Experiencious

 

A-206 Rajlaxmi complex,
Old Padra Road,
Vadodara - 7

In store Experience Zone

Category 3D Hologram
Date May, 2013
Client Tanishq

Tanishq was facing a serious problem of making display units across their 26 major stores. Being the trend setter, they were also looking for innovative ways to display their product range which attracts the customers attention and provides them soothing experience of shopping.

Challenge

Tanishq was facing a serious problem of making display units across their 26 major stores. Being the trend setter, they were also looking for innovative ways to display their product range which attracts the customers attention and provides them soothing experience of shopping.

Solution

Experiencious knew that in India, Gold and jewellery shopping is done from the heart. Lot of emotions are attached during the Jewellery shopping and the whole processing of shopping is more like celebrations. Experiencious gave a very unique and innovative solution to solve their problem of creating display units in their showrooms. The concept of 3D Holographic Display was used which is a fully integrated 3D projection platform having an impression of real product in digital form. 3 Dimensional Holographic Display unit is very trendy installation that used less floor area and offers a striking display of their different product range. This Demo was made as proof of concept.

Result

3D Holographic display is a new and unconventional concept in India. The product viewing involvement is terrific and catchy. 3D Hologram easily attracts customer’s attention and provides a different shopping environment. The overall brand value of Tanishq also enhances as they are providng not forgetable shopping experiencesfor the shoppers.

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