Social AR Installations
Category Augmented Reality
Date December, 2011
Sunburn is an EDM (electronic dance music) Festival held in the beach and party capital of India –Goa. Sunburn, celebrated for 3 days, is Asia's largest music festival. The festival is an amalgamation of music, entertainment, food and shopping. It was ranked as the 9th Best Festival in the World. The festival has multiple stages with artists from around the worldare performing.
Experiencious created Biometric Sensing based Augmented Reality Campaign for the Launch of Colgate Plax. There were AR installations through which pictures of candid moments could be captured using fingerprints and uploaded on Facebook. The real time digital experience not only helped the brand Colgate Plax go viral, but also made youth understand the importance of mouth rinsing after meal.