In store Digital Display
Category Invisible AD
Date April, 2014
ITC is the market leader of cigarette’s Industry in India. With its wide range of invaluable brands, ITC heads all the positions in every segment of the market. ITC's highly popular portfolio of brands hosts some of the most admired product of the country.
Experiencious mastered the art of digital marketing by creating an Invisible Ad for the launch event of ITC’s Classic Blue Cigarette. The Invisible Ad brands the product without even viewable from the naked eyes. The screen looks dead white; however, the creation can be experienced only after wearing special glasses. This Demo was made as proof of concept.