STEEL PLANT LAUNCH
Category Projection Mapping
Date March, 2015
Client Tata Steel
Jamsedhji Nusserwanji Tata, born on 3rd March 1839, was an Indian Industrialist who shaped the map of Industries and economy of India. He founded what would later become the Tata Group of companies. Jamsetji Tata is regarded as the legendary "Father of Indian Industry". He, not only created an empire, but wrote history. Founded by Jamsetji Tata in 1868, TATA Group comprises of 106 operating companies, with operations in more than 100 countries across six continents, exporting products and services to over 150 countries.
The great Jamsedhji Tata’s birthday is a big celebration in Jamshedpur, which is the home to one of the largest steel plants in the world – TATA Steel. Every year the special day is celebrated in unique ways. The TATA Steel continued the legacy and celebrated the birthday in a uniqueway by announcing new TATA Steel plant in Kalinganagar, Odhisha. Experiencious did the projection mapping on the launch event of the new steel plant. The innovation lies in remote launching, where in the event was conducted in Jamshedpur for the plant launch in Kalinganagar.