Category Projection Mapping
Date August 24, 2014
Abbott India is one of the fastest growing pharmaceutical company in India. Founded in 1888, Abbott is a worldwide healthcare company whose products and technologies span the continuum of care.To launch new products to supplement the current portfolio of products in key therapeutic areas and to ensure long-term value added revenue contribution, Abbott India has created a dedicated infrastructure to generate best-in-class product launches.
Experiencious played a vital role in setting up the stage for the product launch of Abbott India. Experiencious did the projection mapping on their new product launch event in Bengaluru, Chennai, Kolkata, Mumbai and New Delhi. The projection mapping helped Abbott India convey its message of brand dominance and importance of its product range in Indian market loud and clear.